Travec, formerly known as EdConnect, is an immersive travel company curating international experiences for families and small groups. Their itineraries are custom-created to show their travelers the vibrant, exciting and cultural opportunities that exist in this world. We were hired to rename their small business and to provide a brand refresh to breathe more life into their assets and reflect the colorful way of life embraced by cultures around the world. The new name blends the words travel and avec, the French word for “with,” reminding travelers that no matter where they go, their journey is always filled with: their favorite people, immersive experiences, eye-opening cuisine, authentic hospitality and more!